Fox News Report On Ambien Causes Ambien Sales To Drop

April 19, 2010   ·   By David A. Mayen, Founder/CEO   ·   4 Comments   ·   Posted in Adverse Effects of Ambien and Lunesta

The maker of Ambien has begun a new ad campaign it hopes will reverse a sales slide triggered by reports that some patients couldn’t recall driving or eating while sleepwalking when using the prescription sleep aid.

The campaign Sanofi-Aventis SA launched Wednesday is likely to be the first salvo in what analysts predict will be a fierce advertising war in the market which has seen sales drop in the aftermath of the negative news. Sanofi’s Ambien is expected to have a new competitor by this summer when Pfizer Inc. and partner Neurocrine Sciences Inc. are slated to debut a new pill.

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